✨ Your employer brand, but make it irresistible

We help you become a brand people love to work for.

We blend marketing psychology with HR strategy to design candidate experiences and company cultures so good, your next hire will feel it from the very first job post.

Let's Talk Discover Our Story
12,400+ Professionals placed
4.9/5 Client rating
88% Retention boost
πŸ’– β€œGot 3x more qualified applicants in one month!”
Our Story

Born from a frustration with boring job postings.

In 2016, founders Elif and Mert were tired of seeing fantastic companies hire with soulless, corporate job ads. So they started PeopleFirst Co. with a simple mission: make workplaces as compelling as the products they build.

Today we are a 40-person team of designers, strategists, and HR enthusiasts who operate at the intersection of marketing and people. We've helped over 200 companies β€” from startups to global brands β€” turn their culture into their biggest recruiting advantage.

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People-first

We design for humans, not job requisitions.

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Brand-obsessed

Your culture is your brand. We amplify it.

EA

Elif Aksoy

Co-founder, Head of Strategy

"When we started, people thought employer branding meant a fancy careers page. It's so much more. It's the way you onboard, the way you give feedback, the way you celebrate wins. That's what we help create."

Our Evolution

2016Founded
2019200+ clients
2024Global reach
Our Craft

Three pillars. One goal: make you the employer of choice.

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Candidate Experience

We map and design every touchpoint of your hiring journey to make candidates feel valued, informed, and excited to join.

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Employer Brand Strategy

We craft a compelling employer value proposition and a content plan that showcases your culture to the right talent.

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Culture & Engagement

We build internal programs, rituals, and communications that boost engagement and retention, not just headcount.

What We Do

Our Services, Without the Boring Jargon

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Attract Awesome Talent

Our candidate experience design ensures your hiring process is as polished as your product. From the job ad to the offer call, we make it unforgettable.

🎯

Stand Out with a Killer Brand

We define your employee value proposition and weave it through your careers site, social channels, and every employer touchpoint. Get found by people who *get* you.

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Make Your Culture Stick

We help you design the day-to-day rituals, communication norms, and development paths that turn a group of colleagues into a high-performing team.

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Learn & Improve Constantly

We set up engagement surveys, exit interview analysis, and feedback loops that bring you regular, actionable insights β€” so your employer brand keeps getting better.

Happy Clients

Don't take our word for it.

β˜…β˜…β˜…β˜…β˜…

"PeopleFirst redesigned our whole recruiting funnel. Our cost-per-hire dropped by 40% and candidates email *us* asking about culture. Crazy good."

Z.K.

Zeynep Kaya

HR Lead, TechFlow

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"We were 'just a bank'. Now our careers page gets 2x the traffic of our product page. The research and creative work they did was top-notch."

M.Y.

Murat YΔ±lmaz

CMO, Finta Bank

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"As a 30-person startup, we couldn't compete on salary alone. PeopleFirst helped us define a mission and culture that attracted senior talent we never thought we'd get."

L.D.

Lena Demir

CEO, NovaGrid

From the Blog

Insights & Inspiration

All Posts β†’
Recruiting Trends

5 Signs Your Job Ads Are Repelling Top Talent

If your posting says "dynamic" one more time, we're going to lose it. Here are the real red flags and how to fix them.

Read More β†’
Culture

How to Run a Retro That Doesn't Suck

Turn your blameless retrospective from a boring meeting into the most productive (and fun) 30 minutes of your week.

Read More β†’
Strategy

The 2024 Employer Brand Playbook

Forget ping-pong tables. Today's talent wants flexibility, purpose, and honest leadership. Our guide shows you how to build that story.

Read More β†’

Shape YOUR career with us.

We design cultures for others β€” and we live it too. Work with a team that's as obsessed with your growth as you are.

See Open Roles
Senior Employer Brand Strategist

Remote / Istanbul

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Design Lead, Culture Projects

Hybrid / Istanbul

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Junior Content Writer

Remote / Anywhere

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Contact

Ready to make your company the one everyone wants to join?

Tell us a bit about your team and goals. We'll get back to you within 24 hours with ideas, not just a sales pitch.

FAQ

Quick Answers

A typical discovery and strategy sprint takes 4–6 weeks. Full implementation with content and design can range from 2 to 4 months depending on scope.

We have flexible engagement models to suit startups. We often start with a focused "foundations" workshop that delivers immediate, actionable results.

Yes! We work with clients across Europe, the Middle East, and North America. Our team is based in Istanbul and operates fully remotely.

We come from marketing, brand, and design backgrounds, not just HR. We focus on the emotional connection between a company and its people β€” that's what drives attraction and retention.

Let's do this

Your future employees are waiting. Let's build a brand they'll choose.

Get in Touch