"Using this tool has dramatically simplified gathering feedback. My clients love how easy it is to share their experience, and I love having a central place to showcase it!"
Amara Adeyemi
Executive Coach
Social Proof, Simplified
Grow trust with stories that feel real.
Laurel & Clay is the warm, human way to collect, curate, and showcase testimonials. Built for coaches, freelancers, and small brands who want their clients' voices front and center.
4.9
2,300+ verified stories
Maya R.
Brand Coach
"Laurel & Clay made me feel like my clients' words were art. The page is warm, human, and utterly beautiful."
Story published
Trusted by 2,300+ coaches
187 freelancers & agencies
42 content creators
What Our Users Say
Real stories from real people — the heart of every page we help you build.
"Credibility is key in coaching. This platform helps me beautifully display the positive impact I'm having on my clients' businesses. Highly recommended!"
Beatriz Blanco
Certified Business Coach
"My audience trusts authentic endorsements. This platform makes it simple for fans to share their experiences, providing invaluable social proof for my work."
Caleb Chen
Content Creator
"This platform helped me get testimonials from happy customers quickly. Displaying them on my site was easy and has boosted my online credibility."
Dana Dubois
Brand Designer
How It Works
Three steps to a page full of glowing client stories.
1. Share your link
Send your custom Laurel & Clay link to clients and supporters after a project wraps. Nothing to install — it takes them 60 seconds.
2. They share the love
Clients leave a rating and a few words about their experience. You can approve every story before it goes live.
3. Publish & shine
Your stories appear on a beautiful, responsive page. Embed it on your site in minutes with one line of code.
Why we built Laurel & Clay
After years of watching friends in coaching and consulting struggle with clunky testimonial tools that produced cold, corporate-looking pages, we knew there had to be a better way. We wanted something that felt genuine — like a friend telling you about someone they loved working with.
So we built a platform with warmth baked in. Soft shapes, generous whitespace, and a design that puts the human voice first. Laurel & Clay turns simple feedback into a story that builds trust before you even hop on a call.
Since launching, we've helped 2,300+ coaches, freelancers, and creators capture and showcase over 9,000 stories.
Elena Carver
Co-founder & CEO
"We believe trust is built one honest story at a time. Laurel & Clay exists to make sure those stories get the beautiful frame they deserve."
Portland, OR
4 person team
Questions, answered
How do I collect testimonials?
Just share your unique link with a client, customer, or collaborator via email, text, or chat. They land on a simple, beautiful form — answer four quick questions, add a rating, and hit submit. Approve it from your dashboard in one tap.
Can I customize the page to match my brand?
Yes. Choose from our warm, earthy themes or match your brand colors exactly. Adjust fonts, display options, and even the on-page copy. Every Laurel & Clay page is fully responsive, so it looks great on any device.
Is there a free plan?
Absolutely. The free plan includes 10 approved testimonials and unlimited collection forms. When you're ready for more, paid plans start at $15/month and include custom branding, video testimonials, and advanced embeds.
How do I embed stories on my own website?
Once your page is live, grab one line of JavaScript from your dashboard and paste it anywhere in your site's HTML. Your testimonials will load instantly and update automatically with every new approval.
Ready to let your clients do the talking?
Start collecting beautiful, authentic testimonials today. Free plan, no credit card required.
Get Started Free