Zurich, Switzerland
Bridging the gap between complex systems and human understanding through thoughtful product design. Currently shaping the future of digital banking at Helvetia Fintech.
Product Interface — Web App
A personalized notification engine powered by advanced AI, user preferences, and modular components. Delivered a 34% increase in user engagement within the first quarter of rollout.
View Case StudyMobile Commerce
Extended the shopper's journey by intelligently suggesting contextually relevant products. The redesign lifted average order value by 18% across a 40,000-user pilot.
View Case StudyWebsite & Design System
Optimized a design system to efficiently build key landing pages, increasing organic traffic by 47% and reducing page build time from 3 weeks to 4 days.
Visit SiteResearch & Interaction Design
Research exploration into AI ethics, sustainable interface patterns, and interactive data visualization for always-on devices. A living document informed by interviews with 12 privacy researchers.
Coming SoonJonas Keller
Senior Product Designer
Helvetia Fintech, Zurich
I'm a creative professional passionate about understanding complex user behaviors and translating them into elegant, intuitive digital experiences. My process is rooted in observing patterns, testing assumptions, and iterating towards solutions that are both functional and delightful.
Currently, I'm contributing to the future of technology at Helvetia Fintech, focusing on human-centered design within cutting-edge banking systems. I believe the best design emerges at the intersection of technology, empathy, and a deep understanding of the world around us.
8+ years in product design · 24 products shipped · 3 design system overhauls
Deep user research and behavioral analysis to surface hidden patterns and unmet needs.
Distill research into actionable frameworks, user journeys, and clear problem statements.
Rapid iterative prototyping — from low-fidelity wireframes to high-fidelity interactive models.
Test, validate, and refine with real users — shipping only what clears the evidence bar.
Thank you for reading! I'm always open to discussing exciting projects, design philosophy, or just grabbing a virtual coffee. Feel free to reach out through any of the channels below.