Available for freelance
I shape bold identities and immersive digital experiences for cultural institutions and brands that refuse to blend in. 11 years, 40+ projects, and one unwavering belief: design should make you feel something.
Currently: Senior Art Director at Studio Form & Function, Berlin
Complete visual identity overhaul for a Berlin-based audio technology startup, including logo system, typography, and launch campaign. Increased brand recognition by 68% within six months of launch.
Case study — Coming SoonUX/UI overhaul for a sustainable fashion marketplace. Led to a 42% increase in conversion rate and a 55% drop in cart abandonment. Redesigned design system used across 3 platforms.
View case studyArt direction and design for a 180-page independent culture magazine. Featured in "Best Print Designs of 2024" by Design Annual. Sold out first edition of 2,000 copies.
Visit publication siteA modular brand system for a Copenhagen-based creative coding studio. Delivered logo suite, motion guidelines, and a 90-page brand book now used globally by 15 team members.
Case study — Coming SoonI'm Mara — an art director and designer based in Berlin. For over a decade, I've helped cultural institutions, startups, and global brands find their visual voice. My work lives at the intersection of bold typography, sharp systems thinking, and the kind of ideas that make people stop scrolling.
I've led design teams at two international agencies, have work in permanent collections at the Design Museum, and speak regularly at design conferences across Europe. I believe the best design is confident, considered, and a little bit brave.
Currently leading a design team of six at Studio Form & Function, working on international brand projects while taking on select freelance clients who share my appetite for risk.
"Mara doesn't just design; she gives a brand a backbone. The identity she created for us still drives our decisions every day."
Have a project that needs a strong point of view? I'm currently taking on select freelance projects for autumn 2025. Tell me about your brand — let's see if we're a fit.
Email me